Update: Essential has announced that its “Pure White” color variant is now available, bringing the options to two: black and white. We’re still waiting on the third and fourth colors, “Stellar Grey” and “Ocean Depths”, but until then, at least there’s an option available that doesn’t show so many fingerprints.
Welcome the newest Essential Phone: Pure White. Now available on https://t.co/5XqZeQu9cW and through partners @Amazon @BestBuy @Sprint. pic.twitter.com/lVZD29hLjzOctober 11, 2017
For a brand with no track record of making smartphones, the Essential Phone is an intriguing first attempt.
It’s going for the long game by offering a phone that, in theory, doesn’t have to be tossed aside, trashed or traded in after just a year of use. Part of that comes from its timeless design that signifies that it belongs in tomorrow as much as it does today. Another fork of that stems from Essential’s plan to bring many modular accessories to the phone, thus expanding its capabilities as the months go by.
Right away, the PH-1, as it’s officially called, makes clear that it isn’t “just another Android smartphone”. But in its efforts to stand out as something essential for today’s innovation-starved audience, the offering here couldn’t be more refreshing – or divisive.
It’s a confident melding of glass and ceramic that seems rather basic in what it’s trying to attempt, but it’s hiding a few tricks up its sleeve. For those with small hands, the amount of screen that Essential has packed into the compact package is astounding.
Speaking of the nearly bezel-free display, it’s one of the phone’s big conversation-sparking features. Its pairing of design and software also rivals Google’s own smartphones. But for something that claims to be “essential” at launch, it presumes a hell of a lot about its audience: that for every desirable feature the PH-1 contains, which there are certainly a few, you hopefully won’t notice that it’s missing many must-have features.
Things like waterproofing, expandable storage, wireless charging and a 3.5mm headphone jack are essential to many, but nowhere to be found here. Oh, and its modular accessories? You’ll just have to trust that the company is committed to bringing more down the line, as its debut 360-degree camera accessory took longer than expected to release.
For all that the Essential Phone does right, it’s rather short on reasons to back up its high $699 price tag (no UK price confirmed at this time) compared to the seriously intimidating competition it put itself up against: the iPhone 8, Samsung Galaxy Note 8 and Google Pixel 2, just to name a few.
However, thanks to its brilliant, timeless design, plenty of power, and the promise of modular accessories, the Essential Phone is an Android phone that will only get better with time. That is, if you’re patient enough to watch it grow.
Essential Phone price and release date
- Available now in the US, coming later this year in UK
- Starts at $699, goes up with optional accessory
- You can try it in person at Sprint stores starting 9/14
The Essential Phone has debuted in the United States starting at $699 unlocked. If you’re a Sprint customer (or a prospective one) and qualify, you can get an extra $260 off the phone, which puts the price within reach of those who usually can’t afford a high-end unlocked device. Speaking of Sprint, we’ve heard through The Verge that the long-anticipated smartphone will be available for testing in person at all of the carrier’s retail stores starting September 14.
Essential has confirmed that the PH-1 will come to UK later in 2017, though it hasn’t stated a launch price. If we’re going off of conversions alone, that puts it at £535, but given that Essential has backing by major US companies, like Sprint and Amazon, it’s hard to say if the same price applies globally.
- The bezels-be-gone design really impresses
- A timeless look and feel
- High-end build materials give this small phone some heft
The Essential Phone is a feat of engineering in that it somehow manages to fit a 5.7-inch 2,560 x 1,312 display into a chassis that’s not much larger. Stacked up against the Google Pixel XL, the it’s roughly the same size in the hand, but there’s so much more screen here.
Essential has taken bezel reduction to a new level. You’ll find a rather small bezel “chin” on the bottom of the phone, but the screen nearly spills over the top of it, where you’ll find the selfie camera. This feat is all the more impressive because the LCD display wraps around the front-facing camera instead of shoving it to the bottom like Xiaomi Mi Mix. That phone’s “nostril camera”, as Essential’s Andy Rubin calls it, makes for awkward selfies.
Essential opted for a titanium frame, which it claims offers much higher durability (and heft) compared to the oft-used aluminum we see in many smartphones. This means, theoretically, it shouldn’t break or bend under circumstances wherein most phones do. On the phone’s outside, Essential covered it all up in ultra-glossy ceramic, which looks fantastic and feels cool to the touch, but is oh-so inviting to your fingerprints.
Around the phone’s edges, Essential has cleverly implemented a grippy material that doubles as its antenna passthrough. While you won’t find a 3.5mm headphone jack on this phone (Essential provides a USB-C to 3.5mm converter in the box), the usual assortment of volume rocker, power button and USB-C charging port make their appearance here. The tactile buttons are simple to find and have a nice click to them.
The backside of the phone is as flat as the front and is so devoid of any markings that there’s not even an Essential logo anywhere on the device. It’s a way of Essential saying “this isn’t our phone, it’s your phone.” On our way up, there’s a fingerprint sensor in an easy-to-reach location, flanked on its top by a dual-lens camera, flash and Essential’s accessory connector ports, the latter of which we’ll touch on below.
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